The 30th Uganda International Trade Fair, held from October 2nd to October 10th at the UMA Show Grounds in Lugogo, was a grand celebration of three decades of industrial excellence, innovation, and growth in Uganda. The fair attracted both local and international exhibitors and provided a platform for businesses across sectors to showcase their achievements. This year’s theme, “Celebrating 30 Years of Industrial Excellence”, set the tone for a dynamic and impactful event.

At the heart of this celebration was Sera Wild Coffee, which had the honour of presenting our Coffee on Wheels at the trade fair. The Coffee on Wheels concept, a mobile coffee experience, is a new initiative by Sera Wild Coffee that takes our rich, freshly brewed Uganda Arabica coffee directly to consumers, offering them the chance to savor the finest coffee brews wherever they are.A Coffee

AN EXPERIENCE LIKE NO OTHER

Sera Wild Coffee’s Coffee on Wheels stole the show, attracting a large number of visitors who were curious to learn more about the brand and its unique offering. The classy maroon, sleek and innovative mobile coffee stand was not only an eye-catching display but also provided an interactive and engaging experience for coffee lovers.

Our team was on hand to educate attendees on the rich heritage of Sera Wild Coffee, sourced from the fertile lands of Mount Elgon’s Kapchorwa region, a prime location for Uganda’s high-quality Arabica coffee. Visitors were treated to a range of brews, from dark, light, and medium roasts, and many took the opportunity to purchase freshly brewed coffee, while others bought beans to enjoy at home.

CELEBRATING SUPPORT AND GROWTH

We extend our heartfelt thanks to everyone who visited our exhibit. The overwhelming support from coffee lovers, partners, and curious visitors contributed immensely to our success at this tradefair. It was an honour to witness so many people appreciating the quality and uniqueness of Uganda’s coffee industry, and we were thrilled by the interest shown in our Coffee on Wheels initiative.

Your presence and support reflect the growing appreciation for locally sourced, high-quality coffee, and it reinforces our commitment to delivering the best coffee experience to all our customers.

THE WAY FORWARD

The Uganda International Trade Fair has always been a pivotal event for many businesses like Sera Wild Coffee to showcase our products and engage directly with customers. This year’s milestone of 30 years of industrial excellence was particularly special, as it aligned with our vision of expanding Uganda’s coffee culture both locally and internationally.As we look to the future, we are more committed than ever to adding value to Uganda’s coffee industry and promoting sustainable coffee farming practices.

Our Coffee on Wheels initiative is just the beginning of many exciting ventures to come.Once again, we would like to thank all who made this trade fair a success, and we look forward to serving you more coffee and creating more memorable experiences in the near future.

Sera Wild Coffee – Brewed with love from the slopes of Mount Elgon.